In my Ayn Rand influenced adolescence, I used to mull over all idealistic musings that I came across. One of my favorites was John Keats ’s ‘beauty is truth, truth beauty’, which I almost internalized. When I was recently reading Walter Isaacson’s biography of Steve Jobs , I came across a notion which formed the basis of Jobs' personality- that beauty and perfection have a common origin - love. But if love causes beauty, then going by what Keats said, it must also reveal a truth. This article has been written to understand more of this hypothesis and its consequences. Jobs always considered himself more of an artist than an innovator. His ideas appealed more to intuition than to logic. This is one of the reasons why he always had a larger worldview and could leapfrog the others, because intuition may be considered as the condensed version of logic and feelings. Intuition is what we may call instinct: the impulse that is generated out of the sum-total of our mind. In c...